Former SADA Executive Lusine Yeghiazaryan joins Picsart as CFO

Picsart announced the appointment of Lusine Yeghiazaryan as Chief Financial Officer.

She joins Picsart at a pivotal chapter in its evolution, as the company expands beyond its roots as a leading creative platform to build a video-first, AI-powered production ecosystem, Picsart said in a news release.

As CFO, Lusine Yeghiazaryan will lead global financial strategy, driving business expansion and long-term growth. Her incoming priority for the business is to align Picsart's financial trajectory with its video-first vision, balancing fiscal discipline with the rapid innovation required for AI-led scale.

"As AI and video transform how people create and communicate, we are focused on scaling the opportunities with the greatest potential to drive long-term growth and value. Lusine's experience building and guiding high-growth technology businesses will be instrumental as we execute on that ambition.", said Hovhannes Avoyan, Founder and CEO of Picsart. 

As former CFO of SADA Systems Lusine Yeghiazaryan scaled the business into new services and AI revenue segments, oversaw a premier global partnership with Google Cloud, and led SADA's successful strategic sale to Insight Enterprises. 

"Picsart has the rare combination of global scale, strong consumer affinity and significant upside across some of technology's most dynamic markets. I'm excited to help shape the company's next chapter by pairing ambitious investment in AI and video with disciplined execution and a clear focus on monetization and value creation", said Lusine Yeghiazaryan.